Meta Engagement Metrics | Upstack Documentation

Data Source: Meta Marketing API
Metrics: 18

Metrics in This Group

Engagement Totals

Metric	Description	When to Use
Meta Engagements	All social interactions	Measure total engagement volume
Meta Engagement Rate	Engagements ÷ Reach	Compare engagement relative to audience

Metric	Description	When to Use
Meta Likes	Like reactions	Measure positive sentiment
Meta Comments	Comment count	Track discussion and conversation
Meta Shares	Share count	Measure viral potential
Meta Saves	Save/bookmark count	Track content value and intent
Meta Reactions	All emoji reactions	Measure emotional response breadth
Meta Page Likes	Page like actions	Track follower acquisition
Meta Post Comments	Post comment count	Measure post-level conversation
Meta Post Saves	Post saves count	Track content bookmark rate
Meta Post Shares	Post share count	Measure organic amplification
Meta Photo Views	Expanded photo views	Track image engagement depth

Cost per Engagement

Metric	Description	When to Use
Meta Cost per Engagement	Spend ÷ Engagements	Evaluate overall engagement efficiency
Meta Cost per Comment	Spend ÷ Comments	Track discussion acquisition cost
Meta Cost per Share	Spend ÷ Shares	Measure viral amplification cost
Meta Cost per Save	Spend ÷ Saves	Evaluate content value cost
Meta Cost per Page Like	Spend ÷ Page likes	Track follower acquisition cost
Meta Cost per Photo View	Spend ÷ Photo views	Measure image engagement cost

How These Metrics Relate

Engagements = Total of all social actions (likes, comments, shares, saves, reactions)

Reactions include all emoji responses (love, wow, haha, etc.)

Likes are specifically thumbs-up reactions

Shares extend organic reach at no additional cost

Engagement Rate = Engagements ÷ Reach × 100

High engagement signals resonant creative and can improve delivery efficiency.

Choosing the Right Metric

Brand awareness: Use Engagements and Engagement Rate for overall resonance

Community building: Track Comments, Shares, and Page Likes

Content strategy: Use Saves to identify high-value content

Viral potential: Monitor Shares to find content worth amplifying

Cost optimization: Compare Cost per Engagement across campaigns

​Metrics in This Group