Meta Post Saves: Track Ad Saves & Purchase Intent

Meta Post Saves counts how many times users saved your ad posts to view later.

Formula

Meta Post Saves = COUNT ( Post Saves )

Formula Components

Metric	Definition
Post Saves	Individual save actions when users tap the bookmark icon on your ad

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Sum

Example

Your skincare brand ran a carousel ad featuring a 5-step routine. The ad received 847 saves over two weeks.

Campaign	Saves	CTR	Purchases
Routine Carousel	847	2.1%	156
Single Product	312	1.8%	89
Video Tutorial	623	1.4%	134

The carousel with the highest saves also drove the most purchases, confirming saves as a strong intent signal.

How It Works

When users save your ad, Meta records the action as a post engagement. Saves indicate the user found your content valuable enough to bookmark for later—often signaling purchase consideration. Unlike reactions or comments, saves require deliberate intent to revisit.

When to Use

Scenario	Action
High saves but low purchases	Add urgency or clearer CTA to convert saved audiences
Testing ad creative	Prioritize concepts with higher save rates
Building retargeting pools	Target users who saved ads for follow-up campaigns
Measuring content value	Compare saves across product education vs promotional ads

Metric	Relationship
Meta Cost per Save	Efficiency of driving saves
Meta Engagements	Total interactions including saves
Meta Add to Carts	Downstream conversion from saved ads

See all Meta Engagement metrics →

Meta Post Comments Meta Post Shares

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics