Meta Post Saves counts how many times users saved your ad posts to view later.
Meta Post Saves = COUNT ( Post Saves )
| Metric | Definition |
|---|
| Post Saves | Individual save actions when users tap the bookmark icon on your ad |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your skincare brand ran a carousel ad featuring a 5-step routine. The ad received 847 saves over two weeks.
| Campaign | Saves | CTR | Purchases |
|---|
| Routine Carousel | 847 | 2.1% | 156 |
| Single Product | 312 | 1.8% | 89 |
| Video Tutorial | 623 | 1.4% | 134 |
How It Works
When users save your ad, Meta records the action as a post engagement. Saves indicate the user found your content valuable enough to bookmark for later—often signaling purchase consideration. Unlike reactions or comments, saves require deliberate intent to revisit.
When to Use
| Scenario | Action |
|---|
| High saves but low purchases | Add urgency or clearer CTA to convert saved audiences |
| Testing ad creative | Prioritize concepts with higher save rates |
| Building retargeting pools | Target users who saved ads for follow-up campaigns |
| Measuring content value | Compare saves across product education vs promotional ads |
| Metric | Relationship |
|---|
| Meta Cost per Save | Efficiency of driving saves |
| Meta Engagements | Total interactions including saves |
| Meta Add to Carts | Downstream conversion from saved ads |
