How many people liked your Facebook Page after seeing your ad. Measures page growth from advertising.
Meta Page Likes = COUNT ( Page Likes )
| Metric | Definition |
|---|
| Page Likes | Each new Facebook Page like attributed to your Meta ads |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your brand awareness campaign generated 2,340 page likes in Q1, growing your Facebook following by 15%.
| Campaign | Page Likes | Reach | Page Like Rate |
|---|
| Brand Awareness | 2,340 | 425,000 | 0.55% |
| Product Launch | 890 | 180,000 | 0.49% |
| Retargeting | 156 | 45,000 | 0.35% |
How It Works
When someone clicks “Like” on your Facebook Page after viewing or engaging with your ad, Meta attributes that page like to the campaign. Page likes differ from ad likes—they represent a lasting connection where followers will see your future organic posts in their feed.
When to Use
| Scenario | Action |
|---|
| Building brand presence | Run page like campaigns to establish your Facebook audience |
| Page likes declining | Refresh creative or expand targeting to reach new prospects |
| Comparing organic reach potential | Higher page likes mean larger organic audience for future posts |
| Evaluating acquisition cost | Track cost per page like alongside page like volume |
| Metric | Relationship |
|---|
| Meta Cost per Page Like | Spend required for each new page follower |
| Meta Engagements | Total ad interactions including reactions, comments, and shares |
| Meta Likes | Likes on your ads, distinct from page follows |
