Meta Cost per Page Like: Follower Acquisition Metric

Measures the average amount you spend to acquire each new follower for your Facebook Page through Meta ads.

Formula

Meta Cost per Page Like = Meta Spend ÷ Meta Page Likes

Formula Components

Metric	Definition
Meta Spend	Total amount spent on Meta advertising campaigns
Meta Page Likes	Number of Facebook Page follows attributed to your Meta ads

Metadata
Type	Currency
Data Source	Meta Ads
Aggregation	Ratio

Example

Your Page growth campaign spent $1,200 and gained 800 new followers this month.

Campaign	Spend	Page Likes	Cost/Like
Page Growth - Lookalike	$700	520	$1.35
Page Growth - Interest	$500	280	$1.79

How It Works

Upstack pulls Page like data directly from Meta Ads API. The cost per page like is calculated by dividing total ad spend by new Page followers gained during the selected period. This metric specifically tracks Facebook Page follows, not post reactions.

When to Use

Scenario	Action
Building organic reach	Lower cost indicates efficient audience growth
Comparing audience targeting	Identify which targeting drives cheapest followers
Evaluating follower lifetime value	Compare acquisition cost against organic reach value
Benchmarking Page campaigns	Track efficiency across different creative approaches

Metric	Relationship
Meta Page Likes	The follower count this metric divides spend by
Meta Spend	The ad spend this metric divides by page likes
Meta Cost per Engagement	Broader engagement cost including all social actions

See all Meta Engagement metrics →

Meta Cost/Save Meta Cost/Photo View

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics