Measures the average amount you spend to acquire each new follower for your Facebook Page through Meta ads.
Meta Cost per Page Like = Meta Spend ÷ Meta Page Likes
| Metric | Definition |
|---|
| Meta Spend | Total amount spent on Meta advertising campaigns |
| Meta Page Likes | Number of Facebook Page follows attributed to your Meta ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads |
| Aggregation | Ratio |
Example
Your Page growth campaign spent $1,200 and gained 800 new followers this month.
| Campaign | Spend | Page Likes | Cost/Like |
|---|
| Page Growth - Lookalike | $700 | 520 | $1.35 |
| Page Growth - Interest | $500 | 280 | $1.79 |
How It Works
Upstack pulls Page like data directly from Meta Ads API. The cost per page like is calculated by dividing total ad spend by new Page followers gained during the selected period. This metric specifically tracks Facebook Page follows, not post reactions.
When to Use
| Scenario | Action |
|---|
| Building organic reach | Lower cost indicates efficient audience growth |
| Comparing audience targeting | Identify which targeting drives cheapest followers |
| Evaluating follower lifetime value | Compare acquisition cost against organic reach value |
| Benchmarking Page campaigns | Track efficiency across different creative approaches |
| Metric | Relationship |
|---|
| Meta Page Likes | The follower count this metric divides spend by |
| Meta Spend | The ad spend this metric divides by page likes |
| Meta Cost per Engagement | Broader engagement cost including all social actions |
