The number of times people shared your Meta ad posts to their feed, stories, or with friends. Shares extend organic reach.
Meta Post Shares = COUNT ( Post Shares )
| Metric | Definition |
|---|
| Post Shares | Each instance someone shares your ad post to their timeline, stories, or via direct message |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your summer collection campaign generated 847 shares in June across three ad sets.
| Ad Set | Shares | Share Rate |
|---|
| UGC Video | 412 | 0.8% |
| Carousel | 298 | 0.5% |
| Static Image | 137 | 0.2% |
How It Works
Meta counts a share whenever someone distributes your ad content through any sharing mechanism—posting to their feed, sharing to stories, or sending to friends via Messenger. High shares indicate content that resonates strongly enough for people to endorse with their personal network.
When to Use
| Scenario | Action |
|---|
| Evaluating content resonance | Compare share rates across creative formats to identify viral content |
| Building brand awareness | Prioritize ad sets with high shares for organic amplification |
| Measuring social proof | Track shares alongside reactions and comments for engagement health |
| Optimizing creative strategy | Double down on themes and formats that drive sharing behavior |
| Metric | Relationship |
|---|
| Meta Cost per Share | Efficiency of driving shares |
| Meta Reactions | Emotional engagement complement |
| Meta Post Comments | Conversation-driving engagement |
