The number of times photos in your Meta ads were viewed. Includes clicks to expand or zoom on images.
Meta Photo Views = COUNT ( Photo Views )
| Metric | Definition |
|---|
| Photo Views | Each tap or click to view a photo in expanded or full-screen mode |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Sum |
Example
Your furniture brand ran a carousel ad featuring 6 product photos. Over the campaign, the ad generated 12,840 photo views.
| Photo Position | Views | Share |
|---|
| Hero image | 5,136 | 40% |
| Detail shot 1 | 3,210 | 25% |
| Detail shot 2 | 2,568 | 20% |
| Lifestyle image | 1,284 | 10% |
| Other photos | 642 | 5% |
How It Works
Meta counts a photo view when a user actively engages with an image by tapping or clicking to view it in expanded or full-screen mode. This differs from impressions, which count when the ad appears on screen. Photo views indicate intentional engagement with your visual content.
When to Use
| Scenario | Action |
|---|
| Evaluating visual creative | Compare photo views across ad variants to identify compelling imagery |
| Product photography testing | Use photo view patterns to guide image selection |
| Carousel optimization | Identify which carousel positions drive the most engagement |
| Visual content strategy | High photo views signal strong visual storytelling |
| Metric | Relationship |
|---|
| Meta Cost per Photo View | How much you pay per expanded photo view |
| Meta Engagements | Total social interactions including photo views |
| Meta Reactions | Emoji reactions to your visual content |
