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Conversion metrics track actions TikTok attributes to your ads—from product views through purchases, plus lead generation and app installs.
Data Source: TikTok Ads
Metrics: 29

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Metrics in This Group

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Purchase Funnel

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Lead Generation

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User Actions

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App & Registration

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How These Metrics Relate

Purchase funnel flow:
Each metric has three variants:
  • Count — Number of events
  • Value — Monetary value of events
  • Cost — Spend ÷ Count (efficiency)

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Choosing the Right Metric

  • E-commerce: Focus on purchase funnel metrics
  • Lead generation: Use Leads and Cost per Lead (CPL)
  • App campaigns: Use App Installs and CPI
  • Funnel optimization: Compare drop-off between funnel stages