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Video metrics measure how users watch your TikTok video ads—from initial plays to full completions. Use these to optimize video creative and understand viewer retention.
Data Source: TikTok Ads
Metrics: 9

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Metrics in This Group

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How These Metrics Relate

Video metrics form a retention funnel:
  • Video Plays > Video Views because plays include very short watches
  • Each completion tier is a subset of the previous
  • Drop-off between tiers reveals where viewers lose interest

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Choosing the Right Metric

  • Awareness campaigns: Use Video Views (6s) as the standard metric
  • Engagement optimization: Compare 25%/50%/75%/100% completion rates
  • Creative testing: High plays but low completions suggest hook issues
  • Cost analysis: Use Cost per View metrics to compare efficiency