Data Source: TikTok Ads
Metrics: 9
Metrics: 9
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| TikTok Video Plays | Total video starts (including auto-play) | Measure video exposure |
| TikTok Video Views | Views of at least 6 seconds | Standard view metric |
| TikTok Cost per Video View | Cost per 6-second view | Evaluate view efficiency |
| TikTok 15s Video Views | Views of at least 15 seconds | Measure engaged views |
| TikTok Cost per 15s View | Cost per 15-second view | Evaluate engaged view cost |
| TikTok Video 25% Views | Views to 25% completion | Early retention metric |
| TikTok Video 50% Views | Views to 50% completion | Mid-video retention |
| TikTok Video 75% Views | Views to 75% completion | Strong retention metric |
| TikTok Video Completions | Views to 100% completion | Full video engagement |
How These Metrics Relate
Video metrics form a retention funnel:- Video Plays > Video Views because plays include very short watches
- Each completion tier is a subset of the previous
- Drop-off between tiers reveals where viewers lose interest
Choosing the Right Metric
- Awareness campaigns: Use Video Views (6s) as the standard metric
- Engagement optimization: Compare 25%/50%/75%/100% completion rates
- Creative testing: High plays but low completions suggest hook issues
- Cost analysis: Use Cost per View metrics to compare efficiency