Avg. Scroll Ups: Backtracking Behavior

Avg. Scroll Ups measures how often visitors scroll back up per session, which can indicate re-reading content or backtracking in navigation.

Formula

Avg. Scroll Ups = Total Scroll-Up Events ÷ Session Count

Formula Components

Metric	Definition
Total Scroll-Up Events	Count of upward scroll actions across sessions
Session Count	Total number of sessions

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Average

Example

Sessions averaged 8 scroll-ups per visit across product pages.

Page Type	Sessions	Avg. Scroll Ups
Product Pages	5,000	12
Blog Posts	2,000	6
Collection Pages	3,000	4

How It Works

The Upstack Pixel tracks scroll direction changes. Scrolling back up can indicate visitors are comparing information, re-reading details, or having difficulty finding what they need. Moderate scroll-ups are normal; excessive counts may suggest content organization issues.

When to Use

Scenario	Action
Excessive scroll-ups on product pages	Reorganize product information
Comparing page layouts	Test information hierarchy changes
Content quality assessment	High scroll-ups may indicate confusing content
Checkout flow analysis	Scroll-ups during checkout may indicate hesitation

Metric	Relationship
Avg. Max Scroll Depth	How far visitors scroll
Avg. Interactions	Total interaction events
Session Score	Overall engagement

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics