Avg. Scroll Ups measures how often visitors scroll back up per session, which can indicate re-reading content or backtracking in navigation.
Avg. Scroll Ups = Total Scroll-Up Events ÷ Session Count
| Metric | Definition |
|---|
| Total Scroll-Up Events | Count of upward scroll actions across sessions |
| Session Count | Total number of sessions |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Average |
Example
Sessions averaged 8 scroll-ups per visit across product pages.
| Page Type | Sessions | Avg. Scroll Ups |
|---|
| Product Pages | 5,000 | 12 |
| Blog Posts | 2,000 | 6 |
| Collection Pages | 3,000 | 4 |
How It Works
The Upstack Pixel tracks scroll direction changes. Scrolling back up can indicate visitors are comparing information, re-reading details, or having difficulty finding what they need. Moderate scroll-ups are normal; excessive counts may suggest content organization issues.
When to Use
| Scenario | Action |
|---|
| Excessive scroll-ups on product pages | Reorganize product information |
| Comparing page layouts | Test information hierarchy changes |
| Content quality assessment | High scroll-ups may indicate confusing content |
| Checkout flow analysis | Scroll-ups during checkout may indicate hesitation |
| Metric | Relationship |
|---|
| Avg. Max Scroll Depth | How far visitors scroll |
| Avg. Interactions | Total interaction events |
| Session Score | Overall engagement |
