Avg. Interactions measures the average count of all interaction events (clicks, keypresses, scrolls, etc.) per session.
Avg. Interactions = Total Interaction Events ÷ Session Count
| Metric | Definition |
|---|
| Total Interaction Events | Sum of all clicks, keypresses, scrolls, and other events |
| Session Count | Total number of sessions |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Average |
Example
Sessions averaged 47 interactions per visit across 10,000 sessions.
| Device | Sessions | Avg. Interactions |
|---|
| Desktop | 4,000 | 62 |
| Mobile | 5,000 | 38 |
| Tablet | 1,000 | 45 |
How It Works
The Upstack Pixel tracks multiple interaction types: clicks, keypresses, scroll events, touch gestures, and more. This metric aggregates all interaction events to provide a complete picture of visitor activity.
When to Use
| Scenario | Action |
|---|
| Comparing device experiences | Identify UX gaps across devices |
| Content engagement analysis | Measure interactive vs. passive content |
| Session quality assessment | Use alongside time metrics |
| Bot detection | Unusual interaction patterns may indicate bots |
| Metric | Relationship |
|---|
| Avg. Clicks | Click interactions specifically |
| Session Score | Interactions contribute to this score |
| Avg. Active Time | Time spent interacting |
