Avg. Interactions: Total Engagement Events

Avg. Interactions measures the average count of all interaction events (clicks, keypresses, scrolls, etc.) per session.

Formula

Avg. Interactions = Total Interaction Events ÷ Session Count

Formula Components

Metric	Definition
Total Interaction Events	Sum of all clicks, keypresses, scrolls, and other events
Session Count	Total number of sessions

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Average

Example

Sessions averaged 47 interactions per visit across 10,000 sessions.

Device	Sessions	Avg. Interactions
Desktop	4,000	62
Mobile	5,000	38
Tablet	1,000	45

How It Works

The Upstack Pixel tracks multiple interaction types: clicks, keypresses, scroll events, touch gestures, and more. This metric aggregates all interaction events to provide a complete picture of visitor activity.

When to Use

Scenario	Action
Comparing device experiences	Identify UX gaps across devices
Content engagement analysis	Measure interactive vs. passive content
Session quality assessment	Use alongside time metrics
Bot detection	Unusual interaction patterns may indicate bots

Metric	Relationship
Avg. Clicks	Click interactions specifically
Session Score	Interactions contribute to this score
Avg. Active Time	Time spent interacting

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics