Subscription AOV: Average Subscription Order Value

Subscription AOV measures the average order value for subscription orders—helping compare recurring vs one-time purchase economics.

Formula

Subscription AOV = Subscription Revenue ÷ Subscription Orders

Formula Components

Metric	Definition
Subscription Revenue	Revenue from subscription orders
Subscription Orders	Count of subscription orders

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Average

Example

Your Shopify store has $18,000 subscription revenue from 150 subscription orders.

Component	Value	Calculation
Subscription Revenue	$18,000	Recurring order revenue
Subscription Orders	150	Subscription order count
Subscription AOV	$120	$18,000 ÷ 150

How It Works

Subscription AOV shows the average value per subscription order. Compare this to overall AOV to understand if subscribers order more or less per transaction.

When to Use

Scenario	Action
Subscription pricing	Optimize subscription tier pricing
Discount analysis	Understand subscription discount impact
Product bundling	Improve subscription box value
Comparison	Compare subscription vs one-time AOV

Metric	Relationship
AOV	Overall average order value
Subscription Revenue	Numerator
Subscription Orders	Denominator
Returning Customer AOV	Repeat order value

See all AOV metrics →