Subscription Revenue, Orders and Margin in Upstack

There’s no built-in Subscription Revenue, Subscription Orders, Subscription AOV or Subscription CM1 measure. Use the regular order measures with the Order type filter instead, and they report subscription orders only.

Filter by order type

Open the dashboard filters and add Order type.
Pick Subscription first order and Subscription recurring order.
Order measures on the dashboard now cover those orders only.

You want	Use this measure with the filter
Subscription revenue	Gross Revenue, Net Revenue or Total Revenue
Subscription orders	Orders
Subscription AOV	Net AOV or Total AOV
Subscription margin	CM1 and CM2, with CM1 % and CM2 %

To compare subscription and one-time orders side by side, set Group by to Order type instead of filtering. The filter only narrows order measures. Ad spend isn’t split by order type, so ratios against spend, such as ROAS, still use all of your spend.

How Upstack decides the order type

Upstack reads each order’s tags and source. Recurring orders come from a subscription contract source or carry the Subscription Recurring Order tag. First orders carry a tag such as Subscription First Order. Every other order is a one-time order. See Order type for the full list.

Metric	Relationship
Subscription Initial Purchase Revenue	Revenue from first subscription orders, in attribution reports
Subscription Initial Purchase Orders	Count of first subscription orders, in attribution reports
Gross Revenue	The revenue measure to filter

See all Revenue metrics →