Subscription Revenue: Recurring Order Revenue

Subscription Revenue measures the total revenue from subscription-based orders—recurring revenue from customers on subscription plans.

Formula

Subscription Revenue = SUM ( Revenue from orders flagged as subscription )

Formula Components

Metric	Definition
Subscription Orders	Orders identified as recurring/subscription

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your Shopify store processes 150 subscription orders totaling $18,000.

Order Type	Orders	Revenue
One-time purchases	850	$132,000
Subscription orders	150	$18,000
Total	1,000	$150,000

How It Works

Subscription Revenue is identified through Shopify order tags or subscription app integrations (Recharge, Bold, etc.). This separates recurring revenue from one-time purchases for better forecasting.

When to Use

Scenario	Action
Revenue mix	Track subscription vs one-time ratio
MRR calculation	Subscription Revenue is monthly recurring
Retention analysis	Subscription revenue indicates retention
Forecasting	Subscription revenue is more predictable

Metric	Relationship
Total Revenue	All revenue
Subscription Orders	Order count
Subscription AOV	Per-subscription value
Returning Customer Revenue	Repeat revenue (includes subscriptions)

See all Revenue metrics →