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Cost of Goods Sold (COGS) metrics track the direct costs of products sold. Use these to calculate gross profit margins and understand cost structures.
Data Source: Shopify
Metrics: 22

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Metrics in This Group

MetricDescriptionWhen to Use
COGSCost of goods soldCalculate gross profit
New Customer COGSCOGS for new customer ordersSegment cost analysis
Returning Customer COGSCOGS for returning customer ordersCompare customer segments
COGS Per OrderAverage COGS per orderBenchmark order costs
New Customer COGS Per OrderCOGS per new customer orderNew customer profitability
New Customer COGS Gross RateCOGS as % of NC gross revenueNew customer margin analysis
Returning Customer COGS Per OrderCOGS per returning customer orderReturning customer margins
Other CostAdditional product costsTrack miscellaneous costs
Other Cost Per OrderAverage other cost per orderPer-order analysis
Other Cost %Other cost as % of revenueCost proportion
Variable CostsTotal variable costsUnit economics
Variable Costs Per OrderVariable cost per orderPer-order economics
Variable Costs %Variable costs as % of revenueCost structure
COGS Gross RateCOGS as % of gross revenueGross margin inverse
COGS Net RateCOGS as % of net revenueNet margin analysis

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How These Metrics Relate

COGS metrics build the foundation for margin analysis:
  • Gross Profit = Revenue - COGS
  • COGS Rate = COGS ÷ Revenue (inverse of gross margin)
  • Variable Costs include COGS + fulfillment + transaction costs
  • CM1 = Revenue - COGS (first contribution margin level)

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Choosing the Right Metric

  • Margin analysis: Use COGS and COGS Rate to calculate gross margins
  • Per-order economics: Use COGS Per Order for unit economics
  • Customer profitability: Compare New vs Returning COGS to find profitable segments
  • Cost structure: Use Variable Costs % to understand total variable burden