COGS Metrics | Upstack Documentation

Cost of Goods Sold (COGS) metrics track the direct costs of products sold. Use these to calculate gross profit margins and understand cost structures.

Data Source: Shopify
Metrics: 22

Metrics in This Group

Metric	Description	When to Use
COGS	Cost of goods sold	Calculate gross profit
New Customer COGS	COGS for new customer orders	Segment cost analysis
Returning Customer COGS	COGS for returning customer orders	Compare customer segments
COGS Per Order	Average COGS per order	Benchmark order costs
New Customer COGS Per Order	COGS per new customer order	New customer profitability
New Customer COGS Gross Rate	COGS as % of NC gross revenue	New customer margin analysis
Returning Customer COGS Per Order	COGS per returning customer order	Returning customer margins
Other Cost	Additional product costs	Track miscellaneous costs
Other Cost Per Order	Average other cost per order	Per-order analysis
Other Cost %	Other cost as % of revenue	Cost proportion
Variable Costs	Total variable costs	Unit economics
Variable Costs Per Order	Variable cost per order	Per-order economics
Variable Costs %	Variable costs as % of revenue	Cost structure
COGS Gross Rate	COGS as % of gross revenue	Gross margin inverse
COGS Net Rate	COGS as % of net revenue	Net margin analysis

How These Metrics Relate

COGS metrics build the foundation for margin analysis:

Gross Profit = Revenue - COGS
COGS Rate = COGS ÷ Revenue (inverse of gross margin)
Variable Costs include COGS + fulfillment + transaction costs
CM1 = Revenue - COGS (first contribution margin level)

Choosing the Right Metric

Margin analysis: Use COGS and COGS Rate to calculate gross margins
Per-order economics: Use COGS Per Order for unit economics
Customer profitability: Compare New vs Returning COGS to find profitable segments
Cost structure: Use Variable Costs % to understand total variable burden

RC Cancelled Amount COGS

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