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User-defined COGS from cost entries for new customer orders—captures costs beyond Shopify product variants.

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Formula

New Customer Other COGS = SUM ( Order Cost Entries ) WHERE category = COGS AND customer_type = new_customer

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Formula Components

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Example

Your new customer orders incurred $1,850 in other COGS this month:

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How It Works

New Customer Other COGS sums all cost entries categorized as COGS for first-time buyer orders. These are costs you’ve configured in Upstack—like packaging, duties, or inspection fees—that aren’t stored on Shopify product variants. Combined with NC COGS, this gives you complete product cost visibility for acquisition analysis.

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When to Use

See all COGS metrics →