Cost of goods sold for orders placed by returning customers—used to calculate repeat buyer gross margin.
| Metric | Definition |
|---|
| Product Cost | Cost of products in the order from Shopify inventory |
| customer_type = returning_customer | Filters to orders from customers who have purchased before |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify, Upstack Costs |
| Aggregation | Sum |
Example
Your returning customers generated $24,680 in COGS this month from 589 repeat orders:
| Segment | COGS | Revenue | Gross Margin |
|---|
| Returning Customers | $24,680 | $68,400 | 63.9% |
| New Customers | $18,340 | $47,200 | 61.1% |
| All Orders | $43,020 | $115,600 | 62.8% |
How It Works
Returning Customer COGS sums the product costs for all orders placed by repeat buyers during the selected period. Product costs come from Shopify variant cost data. Compare to new customer COGS to understand how product mix differs by customer segment.
When to Use
| Scenario | Action |
|---|
| Retention profitability | Calculate repeat-order gross profit |
| LTV modeling | Use RC COGS in lifetime value calculations |
| Segment cost structure | Compare to NC COGS for product mix insights |
| Margin by cohort | Track if retention campaigns affect cost mix |
| Metric | Relationship |
|---|
| COGS | All customers combined |
| New Customer COGS | First-time buyer comparison |
| Returning Customer COGS Per Order | Average cost per repeat order |
| Returning Customer Gross Revenue | Used with RC COGS to calculate margin |
