Blended Leads Value measures the total assigned monetary value of leads generated by your advertising across all connected ad platforms.
Blended Leads Value = SUM ( Lead Values ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Leads Value | Monetary value of leads generated from Meta Ads campaigns |
| Google Leads Value | Monetary value of leads generated from Google Ads campaigns |
| TikTok Leads Value | Monetary value of leads generated from TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your lead generation campaigns generated $63,500 in total lead value across all platforms last month:
| Platform | Leads Value | % of Total |
|---|
| Meta Ads | $32,400 | 51% |
| Google Ads | $21,100 | 33% |
| TikTok Ads | $10,000 | 16% |
| Blended Total | $63,500 | 100% |
How It Works
Blended Leads Value aggregates the monetary value assigned to lead events across Meta, Google, and TikTok. Each platform reports lead values based on either your pixel configuration or the value passed with each lead event. This metric provides a unified view of the total potential value your advertising generates through lead capture.
When to Use
| Scenario | Action |
|---|
| Evaluating lead generation ROI | Compare total lead value against ad spend to assess profitability |
| Budget allocation | Identify which platforms generate the highest value leads |
| Forecasting pipeline revenue | Use lead value to predict downstream conversions and revenue |
| Quality vs. quantity analysis | Pair with Blended Leads to calculate average lead value |
| Metric | Relationship |
|---|
| Blended Leads | Count of leads generated; pair with this metric for average lead value |
| Blended Cost per Lead | Efficiency metric showing acquisition cost per lead |
| Blended Spend | Total ad spend driving these leads |
