TikTok Leads Value measures the combined assigned monetary value of all leads generated through your TikTok advertising campaigns.
TikTok Leads Value = SUM ( Lead Values )
| Metric | Definition |
|---|
| Lead Values | Monetary value assigned to each lead event from TikTok campaigns |
| Metadata | |
|---|
| Type | Currency |
| Data Source | TikTok Ads |
| Aggregation | Sum |
Example
Your fitness app ran TikTok lead generation campaigns targeting gym-goers. In March, you generated 847 leads with a total value of $42,350.
| Week | Leads | Lead Value | Avg Lead Value |
|---|
| Week 1 | 185 | $9,250 | $50.00 |
| Week 2 | 224 | $11,200 | $50.00 |
| Week 3 | 198 | $9,900 | $50.00 |
| Week 4 | 240 | $12,000 | $50.00 |
How It Works
TikTok tracks lead events (form submissions, sign-ups, or custom lead actions) and sums their assigned values. The value comes from either your TikTok Pixel configuration or the value passed with each lead event. This metric aggregates across all campaigns, ad groups, and ads in your selected time period.
When to Use
| Scenario | Action |
|---|
| Evaluating lead gen ROI | Compare total lead value against ad spend to assess campaign profitability |
| Optimizing for quality | Monitor lead value trends to ensure campaigns attract high-value prospects |
| Budget allocation | Shift spend toward campaigns generating higher total lead value |
| Comparing channels | Benchmark TikTok lead value against Meta or Google lead generation |
| Metric | Relationship |
|---|
| TikTok Leads | Count of leads generated (quantity vs. this value) |
| TikTok Cost per Lead | Efficiency metric showing acquisition cost per lead |
