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TikTok Leads Value measures the combined assigned monetary value of all leads generated through your TikTok advertising campaigns.

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Formula

TikTok Leads Value = SUM ( Lead Values )

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Formula Components

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Example

Your fitness app ran TikTok lead generation campaigns targeting gym-goers. In March, you generated 847 leads with a total value of $42,350.

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How It Works

TikTok tracks lead events (form submissions, sign-ups, or custom lead actions) and sums their assigned values. The value comes from either your TikTok Pixel configuration or the value passed with each lead event. This metric aggregates across all campaigns, ad groups, and ads in your selected time period.

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When to Use

See all TikTok Conversions metrics →