Blended Conversions ROAS: Cross-Platform Efficiency

Blended Conversions ROAS measures the revenue generated from all conversion types across all ad platforms for every dollar spent on advertising.

Formula

Blended Conversions ROAS = Blended All Conversions Value ÷ Blended Spend

Formula Components

Metric	Definition
Blended All Conversions Value	Total revenue from all conversion types across platforms
Blended Spend	Total amount spent on advertising across all platforms

Metadata
Type	Multiplier
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Ratio

Example

Your campaigns spent $10,000 across all platforms and generated $45,000 in conversion value from all event types.

Metric	Value
Blended All Conversions Value	$45,000
Blended Spend	$10,000
Blended Conversions ROAS	4.5x

How It Works

This metric aggregates all conversion events (purchases, signups, leads, etc.) across Meta, Google, and TikTok Ads, then divides by total spend. It provides a holistic view of advertising efficiency by including all conversion types, not just purchases.

When to Use

Scenario	Action
Comparing total ad efficiency across platforms	Use to evaluate overall marketing ROI
Tracking campaigns with multiple conversion goals	Monitor combined conversion value performance
Budgeting across ad platforms	Allocate spend based on all-conversion efficiency
Reporting to stakeholders	Show comprehensive advertising returns

Metric	Relationship
Blended ROAS	Purchase-only ROAS vs all conversions
Blended Spend	Denominator in this calculation
Blended All Conversions Value	Numerator in this calculation

See all Blended Efficiency metrics →

Blended NC CPA Blended All Conv. ROAS

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics