Blended Conversions ROAS measures the revenue generated from all conversion types across all ad platforms for every dollar spent on advertising.
Blended Conversions ROAS = Blended All Conversions Value ÷ Blended Spend
| Metric | Definition |
|---|
| Blended All Conversions Value | Total revenue from all conversion types across platforms |
| Blended Spend | Total amount spent on advertising across all platforms |
| Metadata | |
|---|
| Type | Multiplier |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns spent $10,000 across all platforms and generated $45,000 in conversion value from all event types.
| Metric | Value |
|---|
| Blended All Conversions Value | $45,000 |
| Blended Spend | $10,000 |
| Blended Conversions ROAS | 4.5x |
How It Works
This metric aggregates all conversion events (purchases, signups, leads, etc.) across Meta, Google, and TikTok Ads, then divides by total spend. It provides a holistic view of advertising efficiency by including all conversion types, not just purchases.
When to Use
| Scenario | Action |
|---|
| Comparing total ad efficiency across platforms | Use to evaluate overall marketing ROI |
| Tracking campaigns with multiple conversion goals | Monitor combined conversion value performance |
| Budgeting across ad platforms | Allocate spend based on all-conversion efficiency |
| Reporting to stakeholders | Show comprehensive advertising returns |
| Metric | Relationship |
|---|
| Blended ROAS | Purchase-only ROAS vs all conversions |
| Blended Spend | Denominator in this calculation |
| Blended All Conversions Value | Numerator in this calculation |
