How many dollars of new customer revenue you generate for every dollar spent on ads across all channels.
Blended New Customer ROAS = Blended New Customer Purchases Value ÷ Blended Spend
| Metric | Definition |
|---|
| Blended New Customer Purchases Value | Total revenue from first-time buyers across all ad platforms |
| Blended Spend | Combined ad spend across Meta, Google, and TikTok |
| Metadata | |
|---|
| Type | Multiplier |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your store spent $15,000 on ads this month and generated $37,500 from first-time customers:
| Channel | NC Revenue | Spend | NC ROAS |
|---|
| Meta | $22,500 | $8,000 | 2.81× |
| Google | $10,500 | $5,000 | 2.10× |
| TikTok | $4,500 | $2,000 | 2.25× |
| Blended | $37,500 | $15,000 | 2.50× |
How It Works
Blended New Customer ROAS aggregates revenue from first-time buyers across all connected ad platforms and divides by total spend. A customer is “new” if they have no prior purchases in your store’s history. This metric isolates acquisition efficiency from repeat purchase revenue.
When to Use
| Scenario | Action |
|---|
| Evaluating acquisition efficiency | Compare NC ROAS to overall ROAS to see true acquisition cost |
| Scaling new customer campaigns | Identify which channels acquire customers most profitably |
| LTV-based budget planning | Combine with customer lifetime value for long-term ROI |
| Diagnosing growth stalls | Low NC ROAS with high overall ROAS signals over-reliance on repeat buyers |
| Metric | Relationship |
|---|
| Blended ROAS | Total return including repeat customers |
| Blended Spend | The denominator in this calculation |
| Blended New Customer Purchases Value | The numerator in this calculation |
