Blended All Conversions Value measures the total monetary value of all conversions attributed to your advertising across Meta, Google, and TikTok combined.
Blended All Conversions Value = SUM ( Conversion Value ) ACROSS Meta + Google + TikTok
| Metric | Definition |
|---|
| Meta All Conversions Value | Total value of conversions attributed to Meta Ads |
| Google Conversions Value | Total value of conversions attributed to Google Ads |
| TikTok Conversions Value | Total value of conversions attributed to TikTok Ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your store’s advertising generated $87,500 in total conversion value last month across all platforms.
| Platform | Conversions Value | % of Total |
|---|
| Meta | $52,000 | 59.4% |
| Google | $28,500 | 32.6% |
| TikTok | $7,000 | 8.0% |
| Blended Total | $87,500 | 100% |
How It Works
Blended All Conversions Value aggregates the conversion values reported by each advertising platform into a single metric. Each platform reports the monetary value of conversions based on their own attribution models and tracking. The blended total gives you a unified view of revenue attributed to paid advertising without manual aggregation.
When to Use
| Scenario | Action |
|---|
| Measuring total advertising revenue | Track blended value to understand aggregate performance |
| Comparing platform contribution | Break down by platform to see revenue distribution |
| Setting advertising budgets | Use blended value to determine total ad-attributed revenue |
| Executive reporting | Present unified conversion value across all paid channels |
| Metric | Relationship |
|---|
| Blended Spend | Total cost across platforms — compare to conversion value for efficiency |
| Blended ROAS | Blended All Conversions Value ÷ Blended Spend |
| Blended All Conversions | Total number of conversions (not value) |
