Return on ad spend calculated from all conversion types—including cross-device and view-through conversions—aggregated across all ad platforms.
Blended All Conversions ROAS = Blended All Conversions Value ÷ Blended Spend
| Metric | Definition |
|---|
| Blended All Conversions Value | Total revenue from all conversion types across platforms |
| Blended Spend | Total ad spend aggregated across all platforms |
| Metadata | |
|---|
| Type | Multiplier |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Ratio |
Example
Your campaigns show 3.8x blended all conversions ROAS this month:
| Metric | Value |
|---|
| Blended All Conversions Value | $152,000 |
| Blended Spend | $40,000 |
| Blended All Conversions ROAS | 3.8x |
How It Works
Blended All Conversions ROAS divides total conversion value—including cross-device and view-through conversions—by total ad spend across Meta, Google, and TikTok. This provides a comprehensive view of advertising efficiency that captures the full customer journey across devices and touchpoints.
When to Use
| Scenario | Action |
|---|
| Measuring total advertising efficiency | Compare all conversions ROAS vs standard ROAS |
| Evaluating view-through impact | Quantify revenue from non-click conversions |
| Cross-device attribution | Capture conversions that span multiple devices |
| Executive reporting | Report holistic marketing ROI to stakeholders |
| Metric | Relationship |
|---|
| Blended ROAS | Click-attributed conversions only (narrower scope) |
| Blended Conversions ROAS | Similar metric with different conversion window |
| Blended All Conversions Value | Numerator in this calculation |
