Total monetary value from purchases made by first-time customers, attributed to your advertising across all platforms.
Blended NC Purchases Value = SUM ( Purchase Value ) WHERE customer = new
| Metric | Definition |
|---|
| Purchase Value | Revenue from all purchase conversions attributed to ads |
| customer = new | First-time buyers with no prior order history |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns generated $32,400 from new customers this month:
| Channel | NC Value | Share |
|---|
| Meta Ads | $18,900 | 58% |
| Google Ads | $9,720 | 30% |
| TikTok Ads | $3,780 | 12% |
| Total | $32,400 | 100% |
How It Works
Blended New Customer Purchases Value sums revenue from orders placed by customers making their first purchase. Upstack identifies new customers by checking order history, then aggregates attributed revenue across Meta, Google, and TikTok.
When to Use
| Scenario | Action |
|---|
| Measuring acquisition value | Track revenue specifically from new customer acquisition |
| Calculating NC ROAS | Divide by Ad Spend to find new customer acquisition efficiency |
| Channel comparison | Identify which platforms drive highest-value new customers |
| Budget allocation | Shift acquisition spend toward channels with highest NC value |
| Metric | Relationship |
|---|
| Blended New Customer Purchases | Count of NC purchases; this metric sums their values |
| Blended New Customer ROAS | NC Purchases Value ÷ Ad Spend |
| Blended Purchases Value | Total purchase value including new and returning customers |
