Blended New Customer Purchases Value: Revenue from First-Time Buyers

Total monetary value from purchases made by first-time customers, attributed to your advertising across all platforms.

Formula

Blended NC Purchases Value = SUM ( Purchase Value ) WHERE customer = new

Formula Components

Metric	Definition
Purchase Value	Revenue from all purchase conversions attributed to ads
customer = new	First-time buyers with no prior order history

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your campaigns generated $32,400 from new customers this month:

Channel	NC Value	Share
Meta Ads	$18,900	58%
Google Ads	$9,720	30%
TikTok Ads	$3,780	12%
Total	$32,400	100%

How It Works

Blended New Customer Purchases Value sums revenue from orders placed by customers making their first purchase. Upstack identifies new customers by checking order history, then aggregates attributed revenue across Meta, Google, and TikTok.

When to Use

Scenario	Action
Measuring acquisition value	Track revenue specifically from new customer acquisition
Calculating NC ROAS	Divide by Ad Spend to find new customer acquisition efficiency
Channel comparison	Identify which platforms drive highest-value new customers
Budget allocation	Shift acquisition spend toward channels with highest NC value

Metric	Relationship
Blended New Customer Purchases	Count of NC purchases; this metric sums their values
Blended New Customer ROAS	NC Purchases Value ÷ Ad Spend
Blended Purchases Value	Total purchase value including new and returning customers

See all Blended Conversions metrics →

Blended NC Purchases Blended View Contents

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics