Google Average All Conversion Value measures the typical monetary worth of each conversion action from your Google Ads campaigns.
| Metric | Definition |
|---|
| Google All Conversions Value | Total monetary value from all conversion actions |
| Google All Conversions | Total count of all conversion actions |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Google Ads |
| Aggregation | Ratio |
Example
A DTC brand’s Google Shopping campaign generated $47,500 in total conversion value from 950 conversions last month.
| Metric | Value | Calculation |
|---|
| All Conversions Value | $47,500 | Sum of all conversion values |
| All Conversions | 950 | Total conversion count |
| Avg. Conversion Value | $50.00 | $47,500 ÷ 950 |
How It Works
Google calculates this by dividing the total value assigned to all conversion actions by the number of conversions. This includes all goal types—purchases, leads, signups, and any other configured conversion actions. Values are assigned based on your conversion tracking setup.
When to Use
| Scenario | Action |
|---|
| Evaluating campaign profitability | Compare avg. conversion values across campaigns to prioritize high-value traffic |
| Setting bidding strategies | Use as a baseline when configuring value-based bidding |
| Identifying audience segments | Find audiences that generate higher-value conversions |
| Comparing ad formats | Assess whether Shopping vs. Search drives more valuable conversions |
| Metric | Relationship |
|---|
| Google All Conversions | Denominator in this calculation |
| Google All Conversions Value | Numerator in this calculation |
