Google Average All Conversion Value: Value Per Conversion

Google Average All Conversion Value measures the typical monetary worth of each conversion action from your Google Ads campaigns.

Formula

Google Average All Conversion Value = Google All Conversions Value ÷ Google All Conversions

Formula Components

Metric	Definition
Google All Conversions Value	Total monetary value from all conversion actions
Google All Conversions	Total count of all conversion actions

Metadata
Type	Currency
Data Source	Google Ads
Aggregation	Ratio

Example

A DTC brand’s Google Shopping campaign generated $47,500 in total conversion value from 950 conversions last month.

Metric	Value	Calculation
All Conversions Value	$47,500	Sum of all conversion values
All Conversions	950	Total conversion count
Avg. Conversion Value	$50.00	$47,500 ÷ 950

How It Works

Google calculates this by dividing the total value assigned to all conversion actions by the number of conversions. This includes all goal types—purchases, leads, signups, and any other configured conversion actions. Values are assigned based on your conversion tracking setup.

When to Use

Scenario	Action
Evaluating campaign profitability	Compare avg. conversion values across campaigns to prioritize high-value traffic
Setting bidding strategies	Use as a baseline when configuring value-based bidding
Identifying audience segments	Find audiences that generate higher-value conversions
Comparing ad formats	Assess whether Shopping vs. Search drives more valuable conversions

Metric	Relationship
Google All Conversions	Denominator in this calculation
Google All Conversions Value	Numerator in this calculation

See all Google Conversions metrics →

Google All Conv. Value Google Video Views

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics