Google All Conversions Value measures the total monetary value of all conversion actions tracked by Google Ads, including purchases, lead submissions, sign-ups, and other configured goals.
Google All Conversions Value = SUM ( Conversion Value )
| Metadata | |
|---|
| Type | Currency |
| Data Source | Google Ads |
| Aggregation | Sum |
Example
Your fitness apparel brand ran Google Search and Shopping campaigns in March, generating $47,850 in All Conversions Value:
| Conversion Type | Count | Value |
|---|
| Purchases | 312 | $38,940 |
| Newsletter Sign-ups | 1,847 | $5,541 |
| Account Creations | 673 | $3,369 |
| Total | 2,832 | $47,850 |
How It Works
Google tracks value for every configured conversion action—not just purchases. Each conversion type can have an assigned value (fixed or dynamic), and this metric sums all values across all goal types within your selected date range.
When to Use
| Scenario | Action |
|---|
| Measuring total campaign impact | Compare All Conversions Value across campaigns to see full business value |
| Evaluating micro-conversion ROI | Assess whether sign-ups and leads contribute meaningful value |
| Campaign budget allocation | Shift spend toward campaigns generating highest total value |
| Full-funnel reporting | Report on all value driven by Google Ads, not just purchases |
| Metric | Relationship |
|---|
| Google All Conversions | Count of all conversions (volume behind this value) |
| Google All Conversions ROAS | Return on ad spend using this value metric |
