Google All Conversions Value: Total Revenue from All Google Conversion Types

Google All Conversions Value measures the total monetary value of all conversion actions tracked by Google Ads, including purchases, lead submissions, sign-ups, and other configured goals.

Formula

Google All Conversions Value = SUM ( Conversion Value )

Metadata
Type	Currency
Data Source	Google Ads
Aggregation	Sum

Example

Your fitness apparel brand ran Google Search and Shopping campaigns in March, generating $47,850 in All Conversions Value:

Conversion Type	Count	Value
Purchases	312	$38,940
Newsletter Sign-ups	1,847	$5,541
Account Creations	673	$3,369
Total	2,832	$47,850

How It Works

Google tracks value for every configured conversion action—not just purchases. Each conversion type can have an assigned value (fixed or dynamic), and this metric sums all values across all goal types within your selected date range.

When to Use

Scenario	Action
Measuring total campaign impact	Compare All Conversions Value across campaigns to see full business value
Evaluating micro-conversion ROI	Assess whether sign-ups and leads contribute meaningful value
Campaign budget allocation	Shift spend toward campaigns generating highest total value
Full-funnel reporting	Report on all value driven by Google Ads, not just purchases

Metric	Relationship
Google All Conversions	Count of all conversions (volume behind this value)
Google All Conversions ROAS	Return on ad spend using this value metric

See all Google Conversions metrics →

Google All Conversions Google Avg Conv. Value

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​Formula

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Example

How It Works

When to Use

Related Metrics