Google Purchases Value: Google-Attributed Revenue

Google Purchases Value is the total revenue from purchases that Google attributes to your ads based on purchase conversion events.

Formula

Google Purchases Value = SUM ( Purchase Revenue )

Metadata
Type	Currency
Data Source	Google Ads
Aggregation	Sum

Example

A home goods store spent $8,400 on Google Ads last month:

Campaign	Purchases	Purchases Value	Avg. Order
Brand Search	142	$18,460	$130
Shopping	89	$9,790	$110
Performance Max	67	$8,710	$130
Total	298	$36,960	$124

How It Works

Google tracks purchase conversion events triggered by your ads and sums the revenue values. This data is pulled directly from the Google Ads API and reflects Google’s attribution of revenue to your advertising campaigns.

When to Use

Scenario	Action
Measuring ad-driven revenue	Compare purchases value across campaigns
Calculating ROAS	Divide purchases value by spend
Budget allocation	Shift spend toward campaigns with higher purchases value
Conversion optimization	Track revenue trends after bid strategy changes

Metric	Relationship
Google Purchases	Count of purchase conversions driving this revenue
Google ROAS	Efficiency ratio using this as numerator

See all Google Conversions metrics →

Google Purchases Google Avg Purchase Val

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​Formula

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Example

How It Works

When to Use

Related Metrics