Google Purchases Value is the total revenue from purchases that Google attributes to your ads based on purchase conversion events.
Google Purchases Value = SUM ( Purchase Revenue )
| Metadata | |
|---|
| Type | Currency |
| Data Source | Google Ads |
| Aggregation | Sum |
Example
A home goods store spent $8,400 on Google Ads last month:
| Campaign | Purchases | Purchases Value | Avg. Order |
|---|
| Brand Search | 142 | $18,460 | $130 |
| Shopping | 89 | $9,790 | $110 |
| Performance Max | 67 | $8,710 | $130 |
| Total | 298 | $36,960 | $124 |
How It Works
Google tracks purchase conversion events triggered by your ads and sums the revenue values. This data is pulled directly from the Google Ads API and reflects Google’s attribution of revenue to your advertising campaigns.
When to Use
| Scenario | Action |
|---|
| Measuring ad-driven revenue | Compare purchases value across campaigns |
| Calculating ROAS | Divide purchases value by spend |
| Budget allocation | Shift spend toward campaigns with higher purchases value |
| Conversion optimization | Track revenue trends after bid strategy changes |
| Metric | Relationship |
|---|
| Google Purchases | Count of purchase conversions driving this revenue |
| Google ROAS | Efficiency ratio using this as numerator |
