Returning Customer Fulfillment Cost measures the total shipping, handling, and fulfillment costs for repeat buyer orders.
RC Fulfillment Cost = RC Shipping Cost + RC Handling Cost + RC Other Fulfillment
| Metric | Definition |
|---|
| RC Shipping Cost | Shipping costs for repeat buyer orders |
| RC Handling Cost | Handling costs for repeat buyer orders |
| RC Other Fulfillment | Additional fulfillment costs for repeat buyers |
| customer_type = returning_customer | Filters to repeat buyer orders |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify, Upstack Costs |
| Aggregation | Sum |
Example
Your Shopify store incurred $13,500 in fulfillment costs for 900 returning customer orders.
| Cost Category | Value |
|---|
| RC Shipping Cost | $9,000 |
| RC Handling Cost | $3,600 |
| RC Other Fulfillment | $900 |
| RC Total Fulfillment | $13,500 |
How It Works
Returning Customer Fulfillment Cost combines all costs associated with getting products to repeat buyers. This includes carrier shipping fees, warehouse handling costs, packaging materials, and other fulfillment-related expenses. These costs are deducted from CM1 to calculate CM2.
When to Use
| Scenario | Action |
|---|
| Comparing NC vs RC fulfillment | Track if repeat buyers have lower fulfillment costs |
| Evaluating loyalty shipping perks | Monitor impact of RC-specific shipping offers |
| Optimizing fulfillment efficiency | Identify opportunities to reduce RC fulfillment costs |
| Setting free shipping thresholds | Protect RC CM2 margins |
| Metric | Relationship |
|---|
| New Customer Fulfillment Cost | Fulfillment costs for first-time buyers |
| Total Fulfillment Cost | All fulfillment costs |
| Returning Customer CM2 Per Order | Margin after RC fulfillment |
