User-defined fulfillment costs from order cost entries for returning customer orders.
| Metric | Definition |
|---|
| Other Fulfillment Cost | User-defined fulfillment costs from order cost entries with category Fulfillment |
| customer_type = returning_customer | Filters to customers who have placed at least one prior order |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Costs |
| Aggregation | Sum |
Example
Your store incurred $1,170 in custom fulfillment costs for returning customers last month:
| Customer Type | Other Fulfillment | Orders | Per Order |
|---|
| Returning Customers | $1,170 | 468 | $2.50 |
| New Customers | $1,560 | 312 | $5.00 |
| Total | $2,730 | 780 | $3.50 |
How It Works
Returning Customer Other Fulfillment Cost sums all user-defined fulfillment expenses from orders where the customer has purchased before. These costs come from order cost entries you configure with the Fulfillment category—packaging materials, custom handling fees, and other fulfillment-related expenses beyond standard shipping and handling.
When to Use
| Scenario | Action |
|---|
| Customer retention profitability | Include in total costs when calculating repeat-order margins |
| Segment comparison | Compare with new customer costs to identify efficiency opportunities |
| Contribution margin by segment | Track fulfillment costs separately for NC vs RC profitability |
| LTV analysis | Include in lifetime value calculations for total customer cost burden |
| Metric | Relationship |
|---|
| Other Fulfillment Cost | Parent metric including all customer types |
| New Customer Other Fulfillment Cost | Counterpart for first-time buyers |
| Total Fulfillment Cost | Sum of shipping, handling, and other fulfillment |
| Returning Customer Handling Cost | Standard handling fees for returning customers |
| Returning Customer Shipping Cost | Shipping expenses for returning customers |
