Data Source: Shopify, Upstack Costs
Metrics: 15
Metrics: 15
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| Handling Cost | Order handling expenses | Track warehouse costs |
| Handling Cost Per Order | Handling cost per order | Per-order analysis |
| Handling Cost % | Handling as % of revenue | Cost proportion |
| Shipping Cost | Shipping expenses | Track carrier costs |
| Shipping Cost Per Order | Shipping cost per order | Per-order shipping |
| Shipping Cost % | Shipping as % of revenue | Shipping burden |
| Other Fulfillment Cost | Additional fulfillment expenses | Track misc expenses |
| Total Fulfillment Cost | All fulfillment costs combined | Total fulfillment burden |
| New Customer Shipping Cost | Shipping for new customers | Segment analysis |
| Returning Customer Shipping Cost | Shipping for returning customers | Compare segments |
| New Customer Handling Cost | Handling for new customers | New customer costs |
| Returning Customer Handling Cost | Handling for returning customers | Returning costs |
| New Customer Other Fulfillment Cost | Custom fulfillment for new customers | Track custom fees |
| Returning Customer Other Fulfillment Cost | Custom fulfillment for returning | Compare segments |
| New Customer Fulfillment Cost | All fulfillment costs for new customers | NC profitability |
How These Metrics Relate
Fulfillment costs impact contribution margin at the CM2 level:- Total Fulfillment Cost = Handling Cost + Shipping Cost + Other Fulfillment Cost
- CM2 = CM1 − Fulfillment Costs (contribution margin after fulfillment)
- Compare Shipping Revenue vs Shipping Cost to find shipping margin
Choosing the Right Metric
- Fulfillment optimization: Use Total Fulfillment Cost to track total burden
- Shipping margin: Compare Shipping Cost vs Shipping Revenue collected
- Per-order economics: Use Per Order metrics for unit economics
- Customer profitability: Compare New vs Returning fulfillment costs