Returning Customer Shipping Cost: Repeat Buyer Delivery Fees

Total shipping costs for orders placed by returning (repeat) customers.

Formula

Returning Customer Shipping Cost = SUM ( Shipping Cost ) WHERE customer_type = returning_customer

Formula Components

Metric	Definition
Shipping Cost	Shipping costs from your configured cost rules
customer_type = returning_customer	Filters to customers who have placed at least one prior order

Metadata
Type	Currency
Data Source	Shopify, Upstack Costs
Aggregation	Sum

Example

Your store incurred $3,120 in shipping costs for returning customers last month:

Customer Type	Shipping Cost	Orders	Per Order
Returning Customers	$3,120	468	$6.67
New Customers	$2,496	312	$8.00
Total	$5,616	780	$7.20

How It Works

Returning Customer Shipping Cost sums all shipping expenses from orders where the customer has made at least one previous purchase. Shipping costs are calculated based on your configured cost rules in Upstack. Customer type is determined by whether they have prior orders in your Shopify history.

When to Use

Scenario	Action
Repeat buyer profitability	Evaluate if returning customer orders remain profitable after shipping
Loyalty program ROI	Factor shipping costs into lifetime value calculations
Free shipping threshold	Determine if repeat buyers qualify for reduced shipping costs
Segment comparison	Compare with new customer shipping to identify cost efficiency patterns

Metric	Relationship
Shipping Cost	Parent metric including all customer types
New Customer Shipping Cost	Counterpart for first-time buyers
Shipping Cost Per Order	Average shipping cost across all orders
Shipping Cost %	Shipping as percentage of net revenue
Total Fulfillment Cost	Sum of shipping, handling, and other fulfillment

See all Fulfillment metrics →

NC Shipping Cost NC Handling Cost

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics