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Total Fulfillment Cost measures all expenses related to getting orders to customers—shipping, handling, and any additional user-defined fulfillment costs.

Formula

Formula Components

MetricDefinition
Shipping CostTotal shipping expenses from your cost configuration
Handling CostOrder handling expenses including warehouse and picking fees
Other Fulfillment CostUser-defined fulfillment costs from order cost entries
Metadata
TypeCurrency
Data SourceShopify, Upstack Costs
AggregationSum

Example

Your store processed 3,215 orders in March with total fulfillment costs of $22,505:
ComponentAmountShare
Shipping Cost$16,07571%
Handling Cost$4,82321%
Other Fulfillment$1,6078%

How It Works

Total Fulfillment Cost aggregates all costs related to order fulfillment. Shipping and handling costs are calculated from your cost configuration rules. Other fulfillment costs come from user-defined entries with the Fulfillment category. This total is deducted from CM1 when calculating CM2 contribution margin.

When to Use

ScenarioAction
Contribution margin analysisDeduct from CM1 to calculate CM2
Fulfillment optimizationIdentify largest cost drivers across shipping, handling, and other
3PL cost comparisonBenchmark total fulfillment against third-party logistics quotes
Profitability by channelCompare fulfillment burden across acquisition sources

MetricRelationship
Shipping CostCarrier and delivery expenses included in this total
Handling CostWarehouse and order processing fees included in this total
Other Fulfillment CostUser-defined fulfillment expenses included in this total
CM1Gross margin before fulfillment costs
CM2Margin after deducting fulfillment costs
See all Fulfillment metrics →