Cohort Net Revenue: Cumulative Net Revenue by Customer Cohort

Cumulative net revenue (after discounts and refunds) from a customer cohort over time.

Metric	Definition
Net Revenue	Revenue after discounts and refunds
Cohort	Group of customers acquired in the same period

Metric

Definition

Net Revenue

Revenue after discounts and refunds

Cohort

Group of customers acquired in the same period

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Metadata

Type

Currency

Data Source

Shopify

Aggregation

Sum

Period	Cumulative Net Revenue	Per Customer
Month 1	$72,000	$72
Month 3	$108,000	$108
Month 6	$144,000	$144
Month 12	$192,000	$192

Period

Cumulative Net Revenue

Per Customer

Month 1

$72,000

$72

Month 3

$108,000

$108

Month 6

$144,000

$144

Month 12

$192,000

$192

How It Works

Cohort Net Revenue tracks the true revenue generated by customers acquired in a specific period, accounting for all discounts and refunds. Unlike gross revenue, this reflects the actual dollars retained from each cohort. This data syncs with your Shopify orders in real-time to provide accurate LTV measurement.

Scenario	Action
Calculating true LTV	Use net revenue for accurate lifetime value
Evaluating refund impact	Compare to gross to see revenue leakage
Setting CAC targets	Base acquisition spend on actual retained revenue
Analyzing discount effects	Understand how promotions affect cohort profitability

Scenario

Action

Calculating true LTV

Use net revenue for accurate lifetime value

Evaluating refund impact

Compare to gross to see revenue leakage

Setting CAC targets

Base acquisition spend on actual retained revenue

Analyzing discount effects

Understand how promotions affect cohort profitability

Metric	Relationship
Cohort Gross Revenue	Gross version before deductions
Cohort Customers	Denominator for per-customer calculations
Cohort CM1	Profit margin version after COGS
Net Revenue	Non-cohort net revenue metric

Metric

Relationship

Cohort Gross Revenue

Gross version before deductions

Cohort Customers

Denominator for per-customer calculations

Cohort CM1

Profit margin version after COGS

Net Revenue

Non-cohort net revenue metric

METRICS

Cohort Net Revenue: Cumulative Net Revenue by Customer Cohort

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

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​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics