CLV 365: 365-Day Cohort Lifetime Value

Total revenue generated by all customers within 365 days of their first purchase—a cohort-level sum, not a per-customer average.

Formula

CLV 365 = SUM ( Customer Revenue ) WHERE days since first order ≤ 365

Formula Components

Metric	Definition
Customer Revenue	Total revenue from all customer orders
days since first order ≤ 365	Filters to orders placed within 365 days of each customer’s first purchase

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Customers acquired in January generated $892,500 in total CLV 365:

Cohort	Customers	First Orders	Repeat Orders (365d)	CLV 365
January	2,500	$312,500	$580,000	$892,500

This is the combined revenue from all 2,500 customers’ orders within their first year. To get the average per customer ($357), divide by customer count—that metric is LTV 365.

How It Works

CLV 365 sums all revenue from each customer’s orders placed within 365 days (one year) of their first purchase. This includes initial orders plus any repeat purchases in that window. The metric captures total annual cohort value rather than per-customer averages, making it the standard benchmark for yearly acquisition ROI.

When to Use

Scenario	Action
Evaluating annual acquisition ROI	Compare CLV 365 to total acquisition cost for the cohort
Setting yearly revenue targets	Use CLV 365 trends to forecast annual cohort revenue
Measuring campaign effectiveness	Track total yearly revenue generated from campaign customers
Budget planning	Allocate acquisition spend based on projected CLV 365 returns

Metric	Relationship
LTV 365	Average per-customer value (CLV 365 ÷ Customers)
CLV 180	Shorter 180-day cohort value window
CLV 90	Shorter 90-day cohort value window
New Customers	Cohort customer count

See all Lifetime Value metrics →

CLV 180 (Total)LTV:CAC Ratio

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics