Cohort AOV: Average Order Value by Customer Cohort

Average order value for orders placed by customers in the cohort, tracked over time as the cohort matures.

Metric	Definition
Cohort Revenue	Total revenue from orders by cohort customers
Cohort Order Count	Number of orders placed by cohort customers

Metric

Definition

Cohort Revenue

Total revenue from orders by cohort customers

Cohort Order Count

Number of orders placed by cohort customers

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Average

Metadata

Type

Currency

Data Source

Shopify

Aggregation

Average

Order Number	Cohort AOV	Change
1st Order	$75	—
2nd Order	$82	+9.3%
3rd Order	$95	+15.9%
4th+ Orders	$110	+15.8%

Order Number

Cohort AOV

Change

1st Order

$75

—

2nd Order

$82

+9.3%

3rd Order

$95

+15.9%

4th+ Orders

$110

+15.8%

How It Works

Cohort AOV tracks whether customers increase their order sizes over time. Many businesses see AOV grow as customers become more familiar with the product range. This metric helps distinguish between cohorts that grow basket sizes versus those that maintain flat spending patterns. Data is synced from your Shopify orders.

Scenario	Action
Tracking customer maturity	See if repeat customers spend more per order
Evaluating cross-sell success	Rising AOV indicates effective upselling
Comparing cohort quality	Some acquisition sources attract higher spenders
Forecasting revenue	Combine with retention to project cohort value

Scenario

Action

Tracking customer maturity

See if repeat customers spend more per order

Evaluating cross-sell success

Rising AOV indicates effective upselling

Comparing cohort quality

Some acquisition sources attract higher spenders

Forecasting revenue

Combine with retention to project cohort value

Metric	Relationship
Total AOV	Overall average order value
Cohort Revenue	Numerator of this calculation
Cohort Retention %	How many customers continue ordering
Units Per Order	Basket size driver of AOV

Metric

Relationship

Total AOV

Overall average order value

Cohort Revenue

Numerator of this calculation

Cohort Retention %

How many customers continue ordering

Units Per Order

Basket size driver of AOV

METRICS

Cohort AOV: Average Order Value by Customer Cohort

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics