Cohort Gross Revenue: Cumulative Revenue by Customer Cohort

Cumulative gross revenue generated by a customer cohort over time, used for LTV analysis across acquisition periods.

Formula

Cohort Gross Revenue = SUM ( Gross Revenue ) FOR Customers in Cohort

Formula Components

Metric	Definition
Gross Revenue	Total revenue before refunds and discounts
Cohort	Group of customers acquired in the same period

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

A January 2024 cohort of 500 customers generates cumulative gross revenue tracked over time:

Period	Cumulative Gross Revenue	Per Customer
Month 1	$45,000	$90
Month 3	$67,500	$135
Month 6	$85,000	$170
Month 12	$112,500	$225

How It Works

Cohort Gross Revenue tracks the total gross revenue generated by all customers who made their first purchase during a specific period. The metric accumulates over time, showing how much value each acquisition cohort delivers as they mature. This is pulled directly from your Shopify order data.

When to Use

Scenario	Action
Comparing acquisition quality	Track which cohorts generate more revenue over time
Evaluating marketing campaigns	See if certain campaigns attract higher-value customers
Forecasting LTV	Project future revenue based on cohort maturity curves
Identifying seasonality	Compare cohorts from different seasons or promotions

Metric	Relationship
Cohort Net Revenue	Net version after refunds and discounts
Cohort Customers	Number of customers in the cohort
Cohort AOV	Average order value within the cohort
LTV	Lifetime value per customer

See all LTV metrics →