Available Metrics
| Metric | Description |
|---|---|
| LTV | Average total revenue per customer across all purchases |
| CLV 30 | Total revenue from customers within 30 days of first purchase |
| CLV 180 | Total revenue from customers within 180 days of first purchase |
| LTV:CAC | Ratio of customer lifetime value to acquisition cost |
| Payback Days | Days until cumulative contribution margin recovers acquisition cost |
Why LTV Matters
Understanding customer lifetime value allows you to:- Set sustainable CAC targets — Know how much you can afford to spend acquiring customers
- Evaluate channel quality — Compare which acquisition channels produce the most valuable customers
- Plan cash flow — Predict when acquisition investments will become profitable
- Optimize retention — Focus on strategies that extend customer lifetime and increase repeat purchases