Subtotal: Order Subtotal Amount

Subtotal measures the total product value in orders before shipping, taxes, discounts, and other adjustments are applied.

Formula

Subtotal = SUM ( Order line item prices × quantities )

Formula Components

Metric	Definition
Line Item Prices	Product prices from Shopify orders
Quantities	Units ordered per line item

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your Shopify store processes orders with a combined subtotal of $180,000.

Order	Products	Subtotal
#1001	3 items	$150
#1002	1 item	$75
#1003	5 items	$280
…	…	…
Total		$180,000

How It Works

Subtotal is pulled directly from your Shopify order data. It represents the pure product value before any modifications. Shipping, taxes, discounts, and refunds are applied on top of subtotal to arrive at total and net revenue.

When to Use

Scenario	Action
Product value analysis	Track pure product sales
Discount impact	Compare subtotal to net revenue
AOV breakdown	Understand product value per order
Shipping analysis	Compare subtotal to total with shipping

Metric	Relationship
Gross Revenue	Subtotal plus shipping and taxes
Net Revenue	After discounts and refunds
Discount Amount	Reduces subtotal to net

See all Revenue metrics →