The total dollar value of all discounts applied across orders in the selected period.
Discount Amount = SUM ( Discount Value )
| Metric | Definition |
|---|
| Discount Value | The dollar amount of discounts applied to each order |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store applied $18,400 in discounts during a spring promotion:
| Week | Discount Amount | Discounted Orders |
|---|
| Week 1 | $3,200 | 412 |
| Week 2 | $5,800 | 687 |
| Week 3 | $6,100 | 723 |
| Week 4 | $3,300 | 398 |
How It Works
Discount Amount sums the dollar value of all discounts applied to orders—including percentage-off codes, fixed-amount coupons, and automatic discounts. High discount totals reduce gross margin and can signal over-reliance on promotions to drive sales.
When to Use
| Scenario | Action |
|---|
| Track promotional cost | Monitor total discount dollars during campaigns |
| Protect gross margin | Set discount budgets to maintain profitability |
| Compare campaigns | Measure which promotions drive the highest discount liability |
| Calculate net revenue | Subtract from gross revenue alongside refunds |
| Metric | Relationship |
|---|
| Discount % | Discounts as percentage of gross revenue |
| Discount Per Order | This metric ÷ Order Count |
| Refund Amount | Another deduction from gross revenue |
| Net Revenue | Gross Revenue − Discounts − Refunds |
| Gross Revenue | Revenue before discounts and refunds |
