Discount Amount: Total Discounts Applied to Orders

The total dollar value of all discounts applied across orders in the selected period.

Formula

Discount Amount = SUM ( Discount Value )

Formula Components

Metric	Definition
Discount Value	The dollar amount of discounts applied to each order

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your store applied $18,400 in discounts during a spring promotion:

Week	Discount Amount	Discounted Orders
Week 1	$3,200	412
Week 2	$5,800	687
Week 3	$6,100	723
Week 4	$3,300	398

How It Works

Discount Amount sums the dollar value of all discounts applied to orders—including percentage-off codes, fixed-amount coupons, and automatic discounts. High discount totals reduce gross margin and can signal over-reliance on promotions to drive sales.

When to Use

Scenario	Action
Track promotional cost	Monitor total discount dollars during campaigns
Protect gross margin	Set discount budgets to maintain profitability
Compare campaigns	Measure which promotions drive the highest discount liability
Calculate net revenue	Subtract from gross revenue alongside refunds

Metric	Relationship
Discount %	Discounts as percentage of gross revenue
Discount Per Order	This metric ÷ Order Count
Refund Amount	Another deduction from gross revenue
Net Revenue	Gross Revenue − Discounts − Refunds
Gross Revenue	Revenue before discounts and refunds

See all Adjustments metrics →

RC Refund per Order Discount %

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics