Total payment gateway fees for orders placed by returning customers.
| Metric | Definition |
|---|
| Gateway Cost | Payment gateway processing fees including flat fees and percentage-based fees |
| customer_type = returning_customer | Filter to include only repeat purchasers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store processed $2,089 in gateway fees from returning customers in January:
| Customer Type | Orders | Gateway Cost | Avg per Order |
|---|
| Returning Customers | 835 | $2,089 | $2.50 |
| New Customers | 412 | $1,247 | $3.03 |
How It Works
This metric sums all payment gateway processing fees—including percentage-based fees and flat per-transaction charges—for orders placed by returning customers. Shopify identifies returning customers as those who have at least one prior order in your store history.
When to Use
| Scenario | Action |
|---|
| Retention economics | Evaluate profitability of repeat buyers including transaction costs |
| LTV refinement | Include returning customer transaction costs in lifetime value models |
| Segment comparison | Compare gateway costs between new and returning customers |
| CM2 calculation | Factor transaction costs into contribution margin by segment |
| Metric | Relationship |
|---|
| Gateway Cost | Parent metric (all customers combined) |
| New Customer Gateway Cost | Same metric for first-time buyers |
| Total Transaction Cost | Includes gateway plus other transaction fees |
| Returning Customer Revenue | Revenue side of returning customer economics |
