Conversion Value: Total Revenue from Conversions

The sum of all revenue from attributed conversion events.

Formula

Conversion Value = SUM ( Attributed Purchase Values )

Formula Components

Metric	Definition
SUM	Aggregation function that totals all conversion values
Attributed Purchase Values	Monetary value of each purchase linked to a marketing touchpoint

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Example

Your campaigns generated $47,500 from 950 conversions this month:

Channel	Value	Share
Meta Ads	$28,500	60%
Google Ads	$12,350	26%
TikTok Ads	$6,650	14%

How It Works

Conversion Value sums the monetary value of each attributed conversion event. For e-commerce, this equals order totals. Values are captured at conversion and attributed to marketing touchpoints based on your attribution model.

When to Use

Scenario	Action
Measuring channel revenue	Compare total revenue contribution by platform
Calculating ROAS	Divide by Ad Spend to find return on investment
Evaluating campaign ROI	Identify which campaigns generate the most revenue
Budget allocation	Shift spend toward highest-value channels

Metric	Relationship
Conversions	Count of events (this metric sums their values)
Average Conversion Value	Conversion Value ÷ Conversions
Unique Converters	Distinct people who generated this value

See all Attributed Conversions metrics →

Attributed Conversions Unique Converters

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics