The sum of all revenue from attributed conversion events.
Conversion Value = SUM ( Attributed Purchase Values )
| Metric | Definition |
|---|
| SUM | Aggregation function that totals all conversion values |
| Attributed Purchase Values | Monetary value of each purchase linked to a marketing touchpoint |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel, Shopify |
| Aggregation | Sum |
Example
Your campaigns generated $47,500 from 950 conversions this month:
| Channel | Value | Share |
|---|
| Meta Ads | $28,500 | 60% |
| Google Ads | $12,350 | 26% |
| TikTok Ads | $6,650 | 14% |
How It Works
Conversion Value sums the monetary value of each attributed conversion event. For e-commerce, this equals order totals. Values are captured at conversion and attributed to marketing touchpoints based on your attribution model.
When to Use
| Scenario | Action |
|---|
| Measuring channel revenue | Compare total revenue contribution by platform |
| Calculating ROAS | Divide by Ad Spend to find return on investment |
| Evaluating campaign ROI | Identify which campaigns generate the most revenue |
| Budget allocation | Shift spend toward highest-value channels |
| Metric | Relationship |
|---|
| Conversions | Count of events (this metric sums their values) |
| Average Conversion Value | Conversion Value ÷ Conversions |
| Unique Converters | Distinct people who generated this value |
