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Funnel metrics track how users progress through your conversion funnel—from initial engagement to completed purchase. These metrics help you understand attribution effectiveness and identify where customers convert.
Data Source: Upstack Pixel + Shopify
Metrics in Category: 5

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Subcategories

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Attributed Conversions

Track attributed conversion events and their monetary value across your marketing channels. These are cross-channel funnel metrics distinct from platform-reported conversions (like Meta Conversions). → View Attributed Conversion Metrics

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All Funnel Metrics

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When to Use Funnel Metrics

  • Measure campaign ROI — Compare conversion value against ad spend to calculate true return on investment
  • Optimize attribution — Understand which touchpoints drive conversions across the customer journey
  • Identify high-value segments — Use average conversion value to find and target your most valuable customers