Skip to main content
Funnel metrics track how users progress through your conversion funnel—from initial engagement to completed purchase. These metrics help you understand attribution effectiveness and identify where customers convert.
Data Source: Upstack Pixel + Shopify
Metrics in Category: 5

​
Subcategories

​
Attributed Conversions

Track attributed conversion events and their monetary value across your marketing channels. These are cross-channel funnel metrics distinct from platform-reported conversions (like Meta Conversions). → View Attributed Conversion Metrics

​
All Funnel Metrics

MetricDescription
Attributed ConversionsAttributed conversion events
Conversion ValueTotal value of conversions
Unique ConvertersDistinct customers who converted
Average Conversion ValueAverage value per conversion
Session Conversion RatePercentage of sessions resulting in purchase

​
When to Use Funnel Metrics

  • Measure campaign ROI — Compare conversion value against ad spend to calculate true return on investment
  • Optimize attribution — Understand which touchpoints drive conversions across the customer journey
  • Identify high-value segments — Use average conversion value to find and target your most valuable customers