Meta advertising metrics measure your Facebook and Instagram ad performance across the full marketing funnel. These metrics come directly from Meta’s Marketing API and help you evaluate campaign efficiency, audience engagement, and conversion attribution.
Data Source: Meta Marketing API
Total Metrics: 100
Subcategories
Subcategory Details
Track total advertising budget consumption across your Meta campaigns. Essential for budget monitoring and pacing.
→ View Meta Spend Metrics
Measure how many people see your ads and how often. Includes reach, impressions, frequency, and CPM for understanding audience penetration.
→ View Meta Audience Metrics
Analyze user click behavior with 18 metrics covering different click types (link, inline, outbound), click-through rates, and cost-per-click metrics.
→ View Meta Clicks Metrics
Evaluate advertising ROI with efficiency ratios including ROAS, CPA, and cost-per-purchase metrics. Critical for optimizing campaign profitability.
→ View Meta Efficiency Metrics
Track Meta-attributed conversion events including purchases, add-to-carts, leads, registrations, and app installs. The largest subcategory with 35 metrics covering the full conversion funnel.
→ View Meta Conversions Metrics
Measure social interactions including likes, comments, shares, saves, and reactions. Useful for brand awareness campaigns and content resonance analysis.
→ View Meta Engagement Metrics
Track video ad performance with views, ThruPlay, watch time, and completion rate metrics. Essential for video-first campaign optimization.
→ View Meta Video Metrics
When to Use Each Subcategory
Meta attributes conversions based on its attribution window settings. By default, Meta uses a 7-day click and 1-day view window—meaning a conversion is attributed to an ad if someone clicked it within 7 days or viewed it within 1 day before converting.
Spend Metrics
Audience Metrics
Click Metrics
Efficiency Metrics
Conversion Metrics
Engagement Metrics
Video Metrics
