Meta Add Payment Info: Payment Details Entered from Ads

Meta Add Payment Info counts how many people added payment information after engaging with your ad—a critical step before purchase completion.

Formula

Meta Add Payment Info = COUNT ( add_payment_info events )Each add-payment-info action attributed to your Meta ads is counted once.

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Count

Example

Your Meta campaigns drove 1,892 payment info submissions in March across different campaign objectives.

Campaign	Add Payment Info	Spend	Cost/Payment Info
Retargeting	1,047	$1,620	$1.55
Lookalike	584	$2,340	$4.01
Prospecting	261	$1,890	$7.24

How It Works

Meta counts an add-payment-info event when a visitor enters payment details (credit card, PayPal, etc.) during checkout after interacting with your ad within the attribution window. The event is captured via the Meta Pixel or Conversions API when the shopper submits their payment method.

When to Use

Scenario	Action
Measuring checkout intent	Compare payment info submissions to initiated checkouts to assess buyer readiness
Identifying payment friction	Low add-payment-info vs high checkouts signals payment UX issues
Diagnosing funnel drop-off	Compare payment info to purchases to find final-step abandonment
Optimizing for high-intent users	Shift budget to campaigns driving more payment submissions

Metric	Relationship
Meta Cost per Add Payment Info	Efficiency of driving payment submissions
Meta Initiate Checkouts	Previous step in the purchase funnel
Meta Purchases	Final conversion after payment info

See all Meta Conversions metrics →

Meta Initiate Checkouts Meta Leads

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​Formula

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Example

How It Works

When to Use

Related Metrics