Meta Add Payment Info counts how many people added payment information after engaging with your ad—a critical step before purchase completion.
Meta Add Payment Info = COUNT ( add_payment_info events )Each add-payment-info action attributed to your Meta ads is counted once.
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Count |
Example
Your Meta campaigns drove 1,892 payment info submissions in March across different campaign objectives.
| Campaign | Add Payment Info | Spend | Cost/Payment Info |
|---|
| Retargeting | 1,047 | $1,620 | $1.55 |
| Lookalike | 584 | $2,340 | $4.01 |
| Prospecting | 261 | $1,890 | $7.24 |
How It Works
Meta counts an add-payment-info event when a visitor enters payment details (credit card, PayPal, etc.) during checkout after interacting with your ad within the attribution window. The event is captured via the Meta Pixel or Conversions API when the shopper submits their payment method.
When to Use
| Scenario | Action |
|---|
| Measuring checkout intent | Compare payment info submissions to initiated checkouts to assess buyer readiness |
| Identifying payment friction | Low add-payment-info vs high checkouts signals payment UX issues |
| Diagnosing funnel drop-off | Compare payment info to purchases to find final-step abandonment |
| Optimizing for high-intent users | Shift budget to campaigns driving more payment submissions |
| Metric | Relationship |
|---|
| Meta Cost per Add Payment Info | Efficiency of driving payment submissions |
| Meta Initiate Checkouts | Previous step in the purchase funnel |
| Meta Purchases | Final conversion after payment info |
