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Meta Cost per Add Payment Info measures the average spend per add-payment-info event from your Meta ads, indicating checkout intent acquisition efficiency.

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Formula

Meta Cost per Add Payment Info = Meta Spend ÷ Meta Add Payment Info

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Formula Components

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Example

Your retargeting campaign spent $2,400 on Meta ads last week and generated 120 add-payment-info events.

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How It Works

Cost per Add Payment Info divides your total Meta ad spend by the number of add-payment-info events tracked via the Meta Pixel or Conversions API. An add-payment-info event fires when someone enters payment details during checkout after engaging with your ad. Lower cost indicates more efficient acquisition of high-intent users close to completing a purchase.

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When to Use

See all Meta Conversions metrics →