Meta Purchases Value: Attributed Revenue

Meta Purchases Value is the total revenue from purchases that Meta attributes to your ads.

Formula

Meta Purchases Value = SUM ( purchase values )Each purchase order total attributed to your Meta ads is summed across the selected period.

Formula Components

Metric	Definition
purchase values	Order totals from purchase events reported by Meta Pixel or Conversions API

Metadata
Type	Currency
Data Source	Meta Ads
Aggregation	Sum

Example

Your Meta campaigns generated $42,800 in attributed revenue in March across three campaign types.

Campaign	Revenue	Purchases	Avg Order
Retargeting	$18,540	412	$45.00
Lookalike	$16,072	298	$53.93
Prospecting	$8,188	137	$59.77

How It Works

Meta captures the order total each time a purchase event fires after someone interacts with your ad. Revenue is attributed based on Meta’s attribution window (default 7-day click, 1-day view). This value forms the numerator when calculating ROAS.

When to Use

Scenario	Action
Measuring campaign ROI	Divide by spend to calculate ROAS
Budget allocation	Shift spend toward campaigns driving the most revenue
Evaluating profitability	Compare revenue against ad spend and product margins
Seasonal planning	Track revenue trends to forecast peak period budgets

Metric	Relationship
Meta Purchases	Count of purchases (this metric sums their values)
Meta ROAS	Purchases Value ÷ Ad Spend
Meta Spend	The denominator for ROAS calculations

See all Meta Conversions metrics →

Meta Purchases Meta NC Purchases

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics