Meta Completed Registrations counts how many people finished a registration or sign-up flow after engaging with your Meta ads.
Meta Completed Registrations = COUNT ( CompleteRegistration events )
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads |
| Aggregation | Count |
Example
Your SaaS app ran a Meta campaign promoting free trial sign-ups. In the first week, 842 registrations were completed.
| Campaign | Spend | Registrations | Cost per Registration |
|---|
| Free Trial - Broad | $2,400 | 512 | $4.69 |
| Free Trial - Lookalike | $1,800 | 330 | $5.45 |
How It Works
Meta tracks the CompleteRegistration event fired when a user finishes your sign-up flow. Attribution follows your account’s attribution window settings (typically 7-day click, 1-day view). Registrations from both Facebook and Instagram placements are combined.
When to Use
| Scenario | Action |
|---|
| Evaluating sign-up campaign performance | Compare registration volume across ad sets |
| Optimizing for lower-funnel conversions | Use as the conversion event for campaign optimization |
| Building lead generation funnels | Track progression from lead to registered user |
| Calculating customer acquisition costs | Pair with cost per registration to find efficient campaigns |
| Metric | Relationship |
|---|
| Meta Cost per Registration | Spend efficiency per registration |
| Meta Leads | Earlier funnel stage before registration |
| Meta Spend | Total ad spend used to calculate cost per registration |
