Meta Schedule Events: Appointment Bookings from Ads

Meta Schedule Events counts how many people booked appointments or scheduled services after engaging with your Meta ads.

Formula

Meta Schedule Events = COUNT ( Schedule Events )

Metadata
Type	Number
Data Source	Meta Ads
Aggregation	Count

Example

Your med spa generated 186 appointment bookings in February across three service lines.

Service	Bookings	Spend	Cost per Booking
Botox Consultations	82	$1,640	$20.00
Facial Treatments	64	$1,280	$20.00
Laser Services	40	$1,080	$27.00

How It Works

Meta counts a schedule event when someone books an appointment or schedules a service after interacting with your ad within the attribution window. Schedule events are captured via the Meta Pixel or Conversions API when you fire the Schedule standard event on your booking confirmation page.

When to Use

Scenario	Action
Measuring service bookings	Track schedules as your primary conversion metric
Evaluating campaign performance	Compare booking volume across ad sets and creatives
Optimizing for appointments	Use schedule events as your conversion objective
Calculating booking costs	Pair with cost per schedule to measure efficiency

Metric	Relationship
Meta Cost per Schedule	Cost to acquire each booking
Meta Contact Events	Alternative lead metric for inquiries
Meta Leads	Form submission lead metric

See all Meta Conversions metrics →

Meta Find Location Meta Search Events

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​Formula

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Example

How It Works

When to Use

Related Metrics