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Awareness metrics measure the top of your marketing funnel—how many visitors your site attracts and whether they’re new or returning. Use these to evaluate traffic volume, acquisition effectiveness, and audience growth.
Data Source: Upstack Pixel
Metrics: 9

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Metrics in This Group

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How These Metrics Relate

These metrics form a hierarchy of audience measurement:
  • Page Views counts every page load (one session can have many page views)
  • Unique Sessions counts browsing sessions (one visitor can have many sessions)
  • Unique Visitors counts distinct people using identity resolution
  • New Visitors is a subset: first-time visitors only
  • New Visitors Percentage = New Visitors ÷ Unique Visitors × 100
  • Bounce Rate = Bounced Sessions ÷ Unique Sessions × 100 (measures engagement quality)
Cost and value metrics help you understand efficiency:
  • Cost per Page View = Ad Spend ÷ Page Views
  • Cost per Session = Ad Spend ÷ Sessions
  • Page Views Value = Attributed value from awareness-stage events

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Choosing the Right Metric

  • Traffic volume: Use Page Views for raw traffic, Unique Sessions for visit count
  • Audience size: Use Unique Visitors to count distinct people
  • Acquisition analysis: Use New Visitors and New Visitors % to measure growth
  • Efficiency: Compare Cost per Page View or Cost per Session across channels
  • Attribution value: Use Page Views Value to see top-funnel impact on revenue
  • Engagement quality: Use Bounce Rate to identify landing pages losing visitors