Session Conversion Rate measures the percentage of tracked sessions that result in a purchase on your Shopify store.
Session Conversion Rate = ( Purchases ÷ Sessions ) × 100
| Metric | Definition |
|---|
| Purchases | Total purchase events tracked by the Upstack Pixel from completed Shopify orders |
| Sessions | Total unique sessions tracked on your website |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Upstack Pixel |
| Aggregation | Ratio |
Example
Your Shopify store had 24,500 sessions and 490 purchases this month:
| Metric | Value |
|---|
| Sessions | 24,500 |
| Purchases | 490 |
| Session Conversion Rate | 2.00% |
| Channel | Sessions | Purchases | Conversion Rate |
|---|
| Meta Ads | 12,000 | 276 | 2.30% |
| Google Ads | 8,000 | 152 | 1.90% |
| Organic | 4,500 | 62 | 1.38% |
How It Works
Upstack tracks every session on your Shopify store using the Upstack Pixel and counts purchases from completed Shopify orders. The conversion rate is calculated by dividing the number of purchases by the total sessions and multiplying by 100 to express it as a percentage.
When to Use
| Scenario | Action |
|---|
| Conversion rate dropping | Audit checkout flow, page speed, and product pages |
| Comparing traffic sources | Identify which channels drive the highest conversion rates |
| A/B testing landing pages | Measure impact of page changes on conversion rate |
| Setting campaign goals | Benchmark against historical rates to set realistic targets |
| Metric | Relationship |
|---|
| Session Count | Denominator in this calculation |
| Conversions | Total attributed conversions across channels |
| Revenue per Session | Average revenue generated per session |
