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Engagement metrics measure how visitors interact with your store—from viewing products to adding items to cart and starting checkout. These metrics help you identify drop-off points and optimize your conversion funnel.
Data Source: Upstack Pixel
Metrics: 22

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Metrics in This Group

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Event Counts

MetricDescriptionWhen to Use
View ContentsProduct detail page viewsMeasure product discovery
Add to CartsItems added to shopping cartTrack purchase intent
Initiate CheckoutsCheckout sessions startedMeasure checkout reach
Total EventsAll tracking events processedMonitor overall activity
Custom EventsCustom events fired via pixelTrack feature interactions

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Cost per Event

MetricDescriptionWhen to Use
Cost per View ContentAd spend per product viewEvaluate product discovery cost
Cost per Add to CartAd spend per cart additionMeasure intent acquisition cost
Cost per Initiate CheckoutAd spend per checkout startTrack checkout acquisition cost

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Event Value

MetricDescriptionWhen to Use
View Contents ValueMonetary value of product viewsAttribute value to discovery
Add to Carts ValueMonetary value of cart additionsAttribute value to intent
Initiate Checkouts ValueMonetary value of checkout startsAttribute value to checkout
Click Button ValueMonetary value of button clicksAttribute value to CTA interactions

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Conversion Rates

MetricDescriptionWhen to Use
View Content RatePage views → Product views %Measure navigation effectiveness
Add to Cart RateProduct views → Cart additions %Evaluate product page persuasion
Initiate Checkout RateCart additions → Checkout starts %Track cart-to-checkout conversion
Add to Cart to IC RateCart → Checkout progression %Identify cart abandonment
Page Views to View Contents RateAll pages → Product pages %Measure product discovery rate
View Contents to Add to Cart RateProduct views → Cart %Track product page effectiveness
Session View Product RateSessions with product view %Measure discovery engagement

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Session Behavior

MetricDescriptionWhen to Use
Average Page Views per SessionPages viewed per visitMeasure browsing depth
Average View Contents per SessionProducts viewed per visitTrack catalog exploration
Average Page Visits per SessionPage visits including repeatsCompare to unique page views

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How These Metrics Relate

Engagement metrics track progression through the shopping funnel: 
Page Views → View Contents → Add to Carts → Initiate Checkouts → Purchase
    ↓            ↓              ↓               ↓
VC Rate      ATC Rate        IC Rate      Purchase Rate
Each funnel stage has three metrics:
  1. Count — How many events occurred
  2. Cost — How much ad spend per event
  3. Value — Revenue attributed to that stage

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Choosing the Right Metric

  • Funnel health: Compare conversion rates at each stage to find drop-offs
  • Product pages: Low ATC Rate → improve product descriptions, images, or pricing
  • Cart experience: Low IC Rate → simplify cart, reduce friction, show trust signals
  • Acquisition efficiency: Compare Cost per Event across channels
  • Session quality: High Avg Page Views/Session indicates engaged visitors
  • Discovery: Session View Product Rate shows if visitors find your products