Lead Value measures the total monetary value assigned to lead events tracked by your Upstack Pixel.
Lead Value = SUM ( Lead Event Values )
| Metric | Definition |
|---|
| Lead Event Values | Monetary value assigned to each lead event when tracked by the pixel |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel |
| Aggregation | Sum |
Example
Your marketing campaigns generated $125,400 in lead value from 2,090 leads this month:
| Channel | Lead Value | Leads | Avg Value |
|---|
| Meta Ads | $68,970 | 1,149 | $60.03 |
| Google Ads | $35,112 | 523 | $67.14 |
| Organic | $21,318 | 418 | $51.00 |
| Total | $125,400 | 2,090 | $60.00 |
How It Works
Lead Value sums the monetary value assigned to each lead event captured by the Upstack Pixel. When tracking lead events, you can pass a value property representing the estimated worth of that lead. This allows you to differentiate between high-value and low-value leads, enabling revenue-focused optimization of lead generation campaigns.
When to Use
| Scenario | Action |
|---|
| Measuring lead quality | Compare lead value across channels to find high-value sources |
| Calculating lead ROI | Divide Lead Value by ad spend to measure efficiency |
| Prioritizing campaigns | Focus budget on campaigns generating highest lead value |
| Forecasting revenue | Use lead value trends to project pipeline growth |
| Metric | Relationship |
|---|
| Leads | Count of lead events (Lead Value ÷ Leads = average lead value) |
| Cost per Lead | Ad spend efficiency for lead generation |
| Conversion Value | Downstream revenue from converted leads |
