Skip to main content
Lead Value measures the total monetary value assigned to lead events tracked by your Upstack Pixel.

​
Formula

Lead Value = SUM ( Lead Event Values )

​
Formula Components

​
Example

Your marketing campaigns generated $125,400 in lead value from 2,090 leads this month:

​
How It Works

Lead Value sums the monetary value assigned to each lead event captured by the Upstack Pixel. When tracking lead events, you can pass a value property representing the estimated worth of that lead. This allows you to differentiate between high-value and low-value leads, enabling revenue-focused optimization of lead generation campaigns.

​
When to Use

See all Attributed Conversions metrics →